Context
Madeleine is a restaurant in Versailles offering high-quality sandwiches and quick dishes. Its owner, Clovis, named the restaurant after his mother and as a tribute to memories and the passage of time, inspired by the famous Proustian madeleine. Passionate about French gastronomy and chanson française, Clovis even named his dishes after iconic French songs and artists.
Challenge
Create a brand identity and communication materials that are simple, elegant, and reflect both the quality of the products and the personal, nostalgic vision of the owner.
Solution
• Developed a refined color palette: deep navy blue, pure white, and a softer complementary blue
• Designed business cards that are modern and elegant, balancing visual impact
on the front with clear information on the back
• Redesigned the menu, correcting layout, spacing, and typography issues,
while emphasizing product quality through official certification logos
• Created a Totem with customed paper cup with icons and illustrations.
results
A cohesive brand identity and printed materials that convey quality, elegance, and personality. The collaboration with Clovis resulted in a visual system that supports the restaurant’s positioning and enhances the overall customer experience.
Back to Top