Context
Founded in 2004 by Muryel Lanneau and Thibaut Caillemer du Ferrage, Arlettie is a major player in European luxury private sales. With showrooms in Paris, London, and Milan, the company hosts weekly exclusive events, showcasing high-end fashion, jewelry, and accessories to a community of over 300,000 passionate clients. Arlettie has also expanded into e-commerce with its online shop, making its exclusive shopping experiences accessible to a broader audience.
Challenge
Collaborate with the Managing Director, Marketing Director, and Business Department to design communication and sales materials—both digital and print—that reflect the brand’s luxury positioning and engage a discerning clientele.
Communication for the Paris, Milano, London and other worldwide showrooms.
projects
• Design of monthly printed invitation cards and digital invitations
• Creation of visual content for the website and email marketing campaigns
• Development of commercial brochures, leaflets, and presentations
• Custom pictograms and graphic elements
• Adaptation of materials to multiple formats for print and digital distribution
Creative Approach
I adopted an elegant, contemporary aesthetic aligned with Arlettie’s universe: clean visuals, refined typography, and a sophisticated color palette. Each piece was crafted to reflect the exclusivity and luxury of the events while maintaining consistent branding across all channels.
Result
The materials strengthened Arlettie’s image as a leader in luxury private sales, attracting a loyal clientele and increasing event visibility. Cohesive, polished visuals enhanced brand recognition and elevated the overall client experience.
