Context
Abeille Assurances, formerly Aviva France, is a leading French insurance provider with over 170 years of expertise, serving more than 3 million clients through a wide range of insurance, protection, savings, and retirement productsAbeille AssurancesAbeille Assurances.
Following the acquisition in late 2021, Aviva France was rebranded as Abeille Assurances—a deliberate return to its heritage name from 1856, symbolizing protection, solidarity, and renewal. The transition involved a full rebrand under a modernized visual identity, with a stylized “bee” logo, new color palette, and a new signature: “Donner des ailes à notre avenir” (“Giving wings to our future”)
Challenge
Produce clear, professional communication tools consistent with the brand’s identity,
across both print and digital platforms.
across both print and digital platforms.
Solution
• Creation and adaptation of communication and sales materials
• Design of interactive, dynamic PDFs
• Preparation of print-ready layouts in multiple formats
• Close collaboration with the in-house Communication & Brand design team
Result
Versatile and impactful communication supports that strengthened brand consistency and ensured a smooth adaptation across all media.
